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March 14, 2011

Tips to thrive in the ‘new normal’ market

Submitted By;

Lucille M. Richmond

Associate Broker/Managing Partner

CENTURY 21 Select Group

Author –  Carla Cross

As the “new normal” real estate market begins to emerge, real estate coach, speaker and author Carla Cross offers tips for Realtors® to be successful. 

Cross, president of Carla Cross & Co. [1] in Washington and a frequent speaker at National Association of Realtors® (NAR) conventions, said Realtors® will have to pro-actively lead generate, have an active database and be practiced and packaged with good sales skills and presentations. Cross added Realtors® should devote more than 30 hours a week, coming to work every day to sell real estate because the consumer has rejected the part-timer. 

In addition, Cross said to thrive in the new market, Realtors® need to:

  • Become early adopters. In this era of rapid change, Realtors® can’t afford to lag behind. If you’re still waiting for 2007 to come back, you’re going to have a long wait! Instead, list three things you’re going to do for the first time this year and put deadlines on them.
  •  
  • Work hard. It’s amazing that some agents think they can make lots of money but only work 10 a.m. to 2 p.m. four days a week (and no nights and weekends). In this new market, the person who doesn’t commit 40 to 50 hours a week can’t deliver what the consumer wants.  
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  • Inspire trust. You can’t sell anything of value to anyone without inspiring trust in them. The California Association of Realtors®’ 2009 survey of buyers showed the overall satisfaction rating plummeted in just six years. We need to recognize trust in real estate agents has eroded greatly. As a Realtor®, you need to have specific actions to re-establish trust with your would-be and present clients. People are looking for someone they can count on and we’re in a personal service business. What we have to offer our clients is invaluable. Develop, nurture and value your trust quotient.

“This is an opportunity to take a fresh look at how you do business,” Cross said. “Re-commit to excellence and mastery and you will re-vitalize your career.”

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December 14, 2010

CENTURY 21 Select Group Extends Affiliation With World’s Largest Residential Real Estate Sales Organization

Filed under: Ask the Expert,Real Estate Issues in the News — katrina.christian @ 8:16 pm

Blakeslee, Pa (Grassroots Newswire) December XX — CENTURY 21 Select Group  is proud to announce that it has extended its affiliation with Century 21 Real Estate LLC with the signing of a new year franchise agreement extending their affiliation to 2018.

“CENTURY 21 Select Group joined the CENTURY 21 System in 1978 and has established a solid and successful real estate firm in the Pocono Mountains of Northeast Pennsylvania with a reputation for its local market knowledge and high quality customer service,” said Maggie Flartey, broker/owner of CENTURY 21 Select Group.

Joining the CENTURY 21® System as single office since 1978, CENTURY 21 Select Group now consists of 14 offices, making it the largest real estate company in Northeast Pennsylvania.   Earning Centurion Office Designations and Pinnacle Quality Service Awards, CENTURY 21 Select Group is also a proud supporter of Easter Seals. The offices have raised $18,000 for the organizations through various fundraisers including a car raffle and 5k run.

“Century 21 Select Group is proud and excited to continue our affiliation with the CENTURY 21® System. We are looking forward to continuing to provide our award winning services.” said Bob Bossuyt, Broker/Owner Century 21 Select Group Pocono Pines & Pocono Lake.

CENTURY 21 Select Group is headquartered at Route 115, Blakeslee and offers full-service real estate capabilities, specializing in residential sales in 10 locations throughout the Poconos and the surrounding area. 

About Century 21 Select Group

CENTURY 21 Select Group, www.century21selectgroup.com, is a full service real estate brokerage company with more than 140 associates serving throughout the Pocono Mountains and Delaware Highlands of Northeastern Pennsylvania.

© 2010 Century 21 Real Estate LLC. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

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November 6, 2010

Session cancelled: Private transfer fees bill dead

Filed under: Ask the Expert,Real Estate Issues in the News — katrina.christian @ 4:20 pm
Friday, November 5, 2010
By Kim Shindle
Submitted by: 
Maggie Flartey Kaminski, CEO, CRB

 The PA House of Representatives will not consider Senate Bill 1481, which would prohibit private transfer fees (PTFs), because the legislature cancelled all votes through the end of the year.

The House was expected to return to session Monday, following this week’s general election. With the cancellation of voting days, Senate Bill 1481 is dead.

“We’ll have to regroup and prepare for another battle next year,” said Derenda Updegrave, PA Association of REALTOR®’s director of government affairs. “REALTORS® sent a strong message that private transfer fees are harmful to consumers. We had an incredible response from our members throughout the state. Legislators received more than 6,000 e-mails and phone calls during PAR’s calls-to-action. REALTORS® told legislators how important this legislation is and the negative impact private transfer fees will have on real estate consumers.”

The PA Association of REALTORS® (PAR) has been working to prohibit private transfer fees in the commonwealth. States across the country have been fighting private transfer fees, which will cost unsuspecting homeowners thousands of dollars in additional closing costs.

These private transfer fees are part of a covenant attached to the property deed that forces the seller to pay 1 percent of the purchase price to a private third-party entity every time the property sells over the next 99 years.

“We still believe that private transfer fees are detrimental to the consumer,” said PAR President Don Roth. “These fees add another unreasonable hurdle for the homeowner to the already overwhelming process and cost of selling property. Consumers may lose further equity in their homes when private transfer fee covenants are attached to the properties.”

Nineteen states have already passed legislation opposing private transfer fees.

These fees are being fought by a national coalition of 20 organizations called the Coalition to Stop Wall Street Home Resale Fees. The organization includes the National Association of REALTORS® (NAR) and the American Land Title Association and recently the Consumers Union and the Consumer Federation of America have announced they have joined the coalition.

About Kim:
Kim Shindle is the Communications Specialist at the Pennsylvania Association of REALTORS®.
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August 4, 2010

Light at end of tunnel for local Real Estate – Our Broker breaks it down in the Pocono Record

Maggie Flartey, managing Broker of Century 21 Select Group, weighs in on the current condition of our local Real Estate market and it’s future in an article featured in the Pocono Record. Please follow the link to read the article and don’t forget – you can post your thoughts below.

http://www.poconorecord.com/apps/pbcs.dll/article?AID=/20100725/NEWS02/7250326/-1/NEWS02

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February 11, 2010

REAL ESTATE NETWORKING GETS A NEW LOOK !!

Submitted by: Vince Caputo

Vince Caputo of Century21 Select Group of Broadheadsville is embarking on a state of the art way to reach out to new clients and the community at large beginning February 11th and every Thursday night there after with the airing of ?Pocono Homes Live? via the internet. Vince will host the LIVE call in show which begins at 7:00 PM. The hour and one half hour weekly presentation will combine live call in customers and online text chat panels giving all participants the opportunity to ask questions about area real estate issues or possibly building on a new buyer/seller/realtor relationship.

The communication between Vince and all new clients will be predicated on abiding with all Real Estate laws and required Consumer Notices and also be restricted to those who are not already working with a realtor. With that said, even those customers of other realtors can call in to obtain very general and non-specific answers to questions.

Vince will also have a guest speaker each week from area businesses who?s services closely relate to home ownership and maintenance. The guests will cover various topics including security, home renovation tips, energy conservation and mortgage and financing questions. The website can be accessed at 6:55 PM on Thursday evenings at

http://www.stickam.com/poconohomeslive 

 The live broadcast will begin promptly at 7PM. Feel free to log in at 

http://www.Stickam.com

 Anytime prior to the broadcast to obtain a FREE user screen name should you wish to use the online chat panels.  

( PA Lic# RS311561)

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November 17, 2009

Tax Credit News for First Time Home Buyers and “Move Up” Buyers

We Have News To Tell…
 
First-time home buyers and move-up buyers have another great reason to get on the path to purchasing a new home! The benefit to first-time homebuyers is a tax credit up to $8,000 and for move-up buyers a tax credit up to $6,500. But this opportunity ends in April1.Tom Kunz, President and CEO of Century 21 Real Estate LLC, has commented on the legislation in a new video. Click here to watch.
 
Century 21
 
A Quick Overview:

 

Between November 7, 2009 and April 30, 2010, homebuyers that have a signed binding contract to purchase a home may be eligible for the tax credit. The transaction must close no more than 60 days after April 30, 2010.
First-time homebuyers may receive a credit of 10 percent of the purchase price up to the $8,000 tax credit amount. If you have never owned a home before or have not owned a principal residence in the last three years, you are considered a first-time homebuyer.
For “move up” buyers, a tax credit of 10 percent of the purchase price of the new home up to $6,500 is available for homeowners who have lived in their current residence for at least five of the past eight years.
There are additional allowances for military families.

Visit www.century21.com to learn more about the 2009/2010 Extended Home Buyer Tax Credit.

1 Source: H.R. (1) UNEMPLOYMENT COMPENSATION EXTENSION ACT OF 2009. Please remember to consult a tax professional for details. Credit expires April 30, 2010.

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October 29, 2009

Real estate scams hitting more REALTORS®

Submitted by: Kim Shindle

Add real estate as a medium for the growing trend of Internet scams.

Several Pennsylvania REALTORS® have recently discovered their names being used by Internet scam artists, particularly on the popular site Craigslist.com. The scammer often “adopts” a REALTOR’S® identity and uses it to trick unsuspecting consumers into sending deposits for apartment or home rentals.

The sophistication level of the scams continues to increase as these con artists lift property photos from the REALTORS®’ web sites, load them onto Craigslist and try to lure consumers into sending them deposits.

Nils Frederiksen, spokesperson for the PA Attorney General’s office, said, “The office has seen every form of financial scam more than double in the last two years. People are getting burned as both buyers and sellers.”

Fredericksen said if a REALTOR® is using the Internet to do business, he/she should make it a priority to find out what’s on the Internet about him/her. “These days you have to not only market your listings online but almost counter-market your information,” he said. “It behooves you to do a Google search on yourself to see if someone’s blogging about you or if someone is falsely using your name or information.”

Adding a watermark to photos, perhaps the REALTOR’s® web site, also makes it harder to use the photo illegally, Fredericksen advised. “You want to make it as difficult as possible for someone else to copy your information,” he said.

Fredericksen said if a REALTOR® suspects someone in his community is conducting this type of crime, they should contact their local law enforcement. Many times, however, this type of Internet crime involves people overseas and that makes it a federal crime.

If a REALTORS® discover their identity has been falsely used, they should file complaints with the Internet Crime Complaint Center (IC3), a partnership between the Federal Bureau of Investigation (FBI) and the National White Collar Crime Center (NW3C).

The PA Attorney General’s office tracks such crimes and REALTORS® may file complaints online or call 800-441-2555.

If it appears that an item posted for sale on Craigslist may be part of a scam, e-mail the details to abuse@craigslist.org including URL (or 10-digit post ID number) in the message. Craigslist advises contacting the Federal Trade Commission (FTC) online or at 877-382-4357.

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October 2, 2009

PAR Rules for Social Networking

Submitted by: Lucille Richmond
*PAR Electronic Communications and Advertising
A Legal and Ethical Review

Facebook isn’t exempt from advertising rules
Social Media and Networking Sites *
(Facebook/MySpace/LinkedIn/etc.)

Is a REALTOR®’s Facebook profile an advertisement or a real estate communication? That answer would have to be determined after looking at the purpose and use of the site, and would ultimately be decided by the State Real Estate Commission or an ethics hearing panel in response to a specific complaint. Although there really is no “case law” to go on at this point, a good rule – using an abundance of caution – would be that if any part of the purpose is to promote the REALTOR®’s professional services or listings, then it is covered by these rules. All of the rules.
Any real estate communication on these sorts of sites should comply with the relevant rules for websites, including the appropriate inclusion of the broker’s name and phone number, and the licensee’s state(s) of licensure.
This will need to be accomplished differently for each application depending on the functionality of the site.
For example, Facebook has a spot under your profile picture to “write something about yourself.” This text field could be filled in with information stating that you are a real estate salesperson who works for XYZ Real Estate and can be reached at the following telephone numbers.
The law/regulations/Code don’t provide exclusions for using applications that don’t easily accommodate the rules, nor do they recognize an exception based on the claim that “nobody else is doing it.” If you can’t figure out a way to comply with the relevant rules, the safest approach is to not use that medium
To the extent that you are unsure of the best way to handle compliance in a particular application, be sure to check with your broker and brokerage counsel.

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August 1, 2009

Looking at Foreclosure or Re-Structuring your loan?

Filed under: Real Estate Issues in the News — katrina.christian @ 4:04 am

By: Marlene Mulvaney – RealtorForeclosure rescue is “the most prevalent type of mortgage scam” today according to a website report on The Red Flags of Mortgage Fraud located at:  http://www.frontdoor.com powered by HGTV. 

 

Once you learn the Red Flags of the con artists then check out the non-profit resources available through the U.S. Department of the Treasury (President Obama’s Making Home Affordable” plan known as Homeownership Preservation Foundation.  http://www.995hope.org.  Or you can call their toll free number 888-895-Hope, 24 hours a day, 7 days a week to obtain more information.  They can help evaluate and advise on your particular real estate situation and possibly save you from making a very costly mistake.    

Post your questions or coments for Marlene Below

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